The Power of Identity: Shaping Athletes' Self-Image for Success

One of the most profound concepts in Atomic Habits is Clear’s emphasis on identity-based habits. Instead of focusing on what you want to achieve (e.g., "I want to lose 10 pounds"), Clear suggests asking yourself, "Who do I want to become?" The idea is that when you focus on identity—becoming the type of person who is healthy, disciplined, or successful—your actions align more naturally with that vision.

As a coach, this shift from “goals” to “identity” can have a transformative effect on how you approach coaching. Instead of just telling your athletes to “become better players,” encourage them to see themselves as disciplined, hardworking, or resilient athletes. Reinforce the idea that their identity is tied to the habits they build. They are the kind of athlete who puts in the work every day, who challenges themselves, and who shows up for their team.

Help your athletes internalize the idea that their habits shape their identity. If they want to be seen as leaders, encourage them to build habits that reflect that—like stepping up during tough drills, helping others, or holding themselves accountable. This approach doesn’t just change their actions, it changes how they see themselves.